Every day should feel as good as a long weekend. Abercrombie & Fitch partnered with 7 influencers to plan long weekends all over the globe - from NYC to Lisbon and everywhere in-between, the 7 influencers showed followers how to #DoLifeAF in Abercrombie while on the go. The omni-channel campaign tapped into the millennial consumers love of travel by inspiring them with trip locations, fully planned itineraries, and must-have travel outfits.
To celebrate the end of the campaign, Abercrombie partnered with Journey, a luxury travel company, to give away 9 trips via a contest hosted on Instagram.
96 HOURS POP UP | HOXTON HOTEL
With the belief that every day should feel as exceptional as the start of a long weekend, our pop-up shop and hotel takeover in NY & LA became a place where customers could show up, share and connect to the new A&F.
Influencers and top VIP customers were invited to a full weekend of activities, styling chats and more.
Abercrombie partnered with the hotel booking app One:Night to bring exclusive hotel discounts to customers.
RESULTS
693M impressions | 17.6M social reach | 90% story completion | 2x organic social engagement
